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APPLE WATCH

For some people the Apple Watch was just too expensive, particularly compared to other manufacturer's smart watches. Well, now that's not true, as Apple has dropped the entry-level price of the Watch Sport to just £259 for the 38mm version and £299 for the 42mm version, down from £299 and £339 respectively. That will certainly help the entry-level Watch shift off the shelves, particularly as it now has a greater range of straps, including the new woven nylon case, which looks a bit more watch-like, compared to the Sports band. Apple hasn't touched the price of the standard Watch, although the entry-level model now ships with a woven nylon strap. This looks a little classier for the stainless steel Watch model and distinguishes this range from the Sports edition.

To my mind, Apple's decision to continuously grow the range with new straps and body colours is the right decision to make, as it means that you're not likely to bump into someone with the same combination as you. This is really one of the keys to Watch's success. You see, the problem with the vast majority of smartwatches is that they’ve been designed as a bit of technology, not also as something that you’d be happy to display on your wrist the entire time. It’s a trap that Apple has been keen to avoid with its Watch, aiming to design a smartwatch that’s both more powerful than what’s come before and more customisable than any other watch available.

While I found that Apple achieved most of these goals, the first version of the WatchOS was a little limited. In particularly, there were few watch faces, customisation was limited to what Apple gave you and apps didn't run natively on the Watch, making some of them rather slow. That all changes with WatchOS 2, which is now available for all users to download. As a result, I've completely updated this review to refer to the latest OS. Before I get into the details, I can completely understand why Apple took its time to add these new features: with the first OS, it was about getting the look and feel of the Watch right, while showing developers how the new features should work; with everybody used to the Watch, Apple could open up the OS to developers safe in the knowledge that they'd understand how the product worked. Our colleagues over at Alphr agree, calling it 'one superb smartwatch'.

I've also managed to get all of the Sport Edition models, which are available in Rose Gold and Yellow Gold in both 38mm and 42mm, complete with a new range of strap designs. What the new colours do is give you more choice when you're buying. With plenty of new strap options, too, the Sport Watch can be dressed to be as classy as you like or, with the bold new Sport straps, as flashy as you like. I have to say, having started out with a Stainless Steel model, that the new Sport colours would make be seriously pause and think about the model that's right for me.

Since this review first went live, I've also updated with my impressions of the Apple Watch Magnetic Charging Dock, the first official charging accessory from Apple. Previously, third-party manufacturers had made their own stands, integrating the USB wireless charging adaptor that ships with the Watch, but with Apple's accessory it's a neater all-in-one design that you don't have to worry about cable management with. Check out page two of this review to take a look at my impressions.

Design

As Apple says, the Watch is its “most personal device yet”: that ethos even stretches to the way that company sells the product, with the in-store experience more jeweller than technology retailer. Even the packaging says high-end watch, rather than tech product.

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khan

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